🤖 Google reportedly working on ultra-efficient AI chip for Gemini

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Google is reportedly working on a new server chip designed to run its Gemini models with lower energy consumption, promising a 6 to 10-fold increase in efficiency. The information was revealed by The Information and picked up by Reuters. The company has not yet officially announced this component, whose internal name is said to be Frozen v2.

Large artificial intelligence models require significant computing power, especially when generating a response. This phase, called inference, uses specialized processors in data centers. Its cost depends notably on the number of queries, their length, and the efficiency of the hardware.

The project reportedly involves integrating a fixed part of Gemini's operation into the silicon. Unlike a very versatile chip, such a specialized accelerator can avoid certain calculations or data transfers. This would significantly reduce the energy needed to generate each unit of text.

This promise, however, must remain conditional. The published information relies on anonymous sources, and Google has not detailed the architecture, performance, or release timeline. The estimates mentioned in the press are therefore not results verified by the company.

Google already has its own TPUs, chips designed for machine learning. Frozen v2 would fit into this strategy of hardware integration, as computing needs for generative AI increase rapidly. The stakes are technical, but also economic.

A component optimized for a specific model can be very efficient, but less flexible than a general-purpose processor. Any major evolution of Gemini could require new hardware design, and therefore the production of new chips. This is the usual trade-off between specialized performance and adaptability.

If this project comes to fruition, its value will be measured especially at the data center scale. Lower energy consumption per response could reduce operating costs and free up computing capacity for more powerful models.