In a study published in the journal Brain Structure and Function, scientists have employed functional magnetic resonance imaging to analyze brain regions involved in attributing social status to faces adorned with decorations and paints.
The study sheds light on the brain mechanisms underlining the interpretation of social markers on the human face, providing new insights into the cultural evolution of humanity.

For at least 150,000 years, humans have culturally modified their bodies by wearing ornamentation and using pigments. These practices have become powerful means of communication, expressing identity, group affiliation, and social status. To pinpoint the brain processes associated with attributing social status from facial adornments, scientists explored the mechanisms at work in the human brain, using fMRI.
Complex interactions exist between these regions
By performing an analysis of resting-state functional connectivity, researchers have highlighted complex interactions and coordination among the fusiform gyrus, orbitofrontal cortex, salience network, hippocampus, parahippocampal area, and inferior frontal gyrus. These brain networks collectively contribute to the interpretation and attribution of social status based on facial ornamentation.
The findings of this study represent a substantial advancement in understanding the brain foundations for attributing social status and interpreting symbolic social markers on the human face. Researchers suggest that these connections were likely already in place among Homo populations using red ochre 300,000 years ago and could have reached a degree of integration close to ours around 140,000 years ago in Homo sapiens, who combined the use of ochre for body paintings with the use of shell adornments.
Reference:
Salagnon M, d'Errico F, Rigaud S, Mellet E. Assigning a social status from face adornments: an fMRI study. Brain Struct Funct. Published online March 28, 2024. doi:10.1007/s00429-024-02786-4.
